Kobe Bryant stars in his own short film ‘The Black Mamba’, directed by Robert Rodriguez. Alongside Bryant are Bruce Willis and Kanye West, who attempt to ride Bryant of his sneakers.  This Nike production is a super commercial aimed at Bryant’s new Nike sneaker, the Zoom Kobe VI. “Black Mamba doesn’t end. Heroes come and [...]

Rihanna performs a medley of her hits during the All Star Game on Sunday in L.A.  The platinum singer’s hits included, chart toppers, “Umbrella”, “Rude Boy”, “What’s My Name” feat Drake and “All Of The Lights” feat Kanye West.

ALL- STAR FRIDAY NIGHT The NBA 60TH all-star game kicked off this weekend beginning with the T-Mobile rookie challenge on Friday, February 18th , where the top rookies from the 2010 draft class took on the top rookies from the 2009 draft class.  The game was highlighted by the top rookie in the 2010 draft, John [...]

Attention!!! There’s a serious disease ravaging the male population. It’s a horrible, debilitating disease that affects the brain and quickly spreads to your pockets. It’s an epidemic that has affected the likes of Lil Wayne, and Floyd Mayweather, leading them dole out ghastly amounts of money. What is this disease that I’m talking about? Well [...]

Industry exec and mogul Steve Stoute, pens an open letter scolding the Grammy Awards and The National Academy of Recording Arts and Sciences, his letter was most likely  prompted by Justin Beiber’s lost of Best New Artist Award.    Stoute outlines many other instances the Academy gave awards to artists that were less deserving. Stoute’s [...]

Kanye West accompanied by an opera singer, took to the stage at the W Hotel in Hollywood  to belt out his latest track “Hard As A Motherf-cker.”  The event served as the official premiere for Nike’s “The Black Mamba” movie staring, Kobe Bryant, Bruce Willis, Danny Trejo and Mr. West. No Hov in sight.

Directed by Hype Williams. “All Of The Lights” by Kanye West feat. Rihanna and Kid Cudi with vocals by Fergie, Charlie Wilson, John Legend, Tony Williams, Alicia Keys, La Roux, The Dream, Ryan Leslie, Alvin Fields and Ken Lewis.

Supermodel Noemie Lenoir has graced the covers of “Sport’s Illustrated”, Victoria Secret, The Gap and many other brands, now opens up to The Guardian about her almost deadly suicide attempt. Last May, the French model overdosed on a deadly cocktail of drugs and alcohol while in Paris.  She was found unconscious in a park by [...]