Bye Bye Yves Saint Laurent! Hellooo Saint Laurent!

Jun 21, 2012 No Comments by

Out with the old, in with the new!

The YSL brand is getting a mini facelift, starting with it’s most recognizable moniker!

“All creations from the Couture House, starting with the Spring-Summer 2013 collections by Hedi Slimane, will carry the name Saint Laurent,” stated a press release.

It is Hedi’s hope to extensively makeover the brand to give it a more youthful appeal!

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Beauty and cosmetic products will continue to carry the Yves Saint Laurent label as well as accessories will also continue to be stamped YSL!

For now!

 

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