Out with the old, in with the new!
The YSL brand is getting a mini facelift, starting with it’s most recognizable moniker!
“All creations from the Couture House, starting with the Spring-Summer 2013 collections by Hedi Slimane, will carry the name Saint Laurent,” stated a press release.
It is Hedi’s hope to extensively makeover the brand to give it a more youthful appeal!
Beauty and cosmetic products will continue to carry the Yves Saint Laurent label as well as accessories will also continue to be stamped YSL!