MTV’s Jersey Shore may be coming to an end but Sammi Giancola continues to build her ever growing brand.
After the release of a successful fragrance called Dangerous, the reality star has teamed up with SXE Fitness for her first workout line called The Sammi Sweetheart Collection.
Surrounded by friends and family, including boyfriend Ronnie Ortiz-Magro, Adrienne Bailon, and Ravaughan, Sammi unveiled the cute and feminine line on Monday [Sept. 10] afternoon at STYLE360 at Metropolitan Pavilion South in New York City.
From two piece sets in various colors to workout jackets with matching pants with Sammi’s signature heart logo on them, each unique piece that hit that runway had us wanting to run to the gym in The Sammi Sweetheart Fitness Collection.
The show opened up with an amazing performance by duo Tylernstevie, while guests enjoyed treats from events sponsors, Think Thin granola bar and Monster energy drink and had the opportunity to test out products by more sponsors, Ubisoft‘s Just Dance, Inglot, Stolichnaya Vodka and Monster Headphones.
Photo & Video Credit: SheSoMajor