Have you been working on your passion project for what has felt like years, and at a complete loss as to why it’s not making any money? You’ve put your entire heart and soul into your book, your website, your business but it’s simply not working out? You’re not the only one. Running a business is hard work especially when it’s something you’re so passionate about, but there’s something you probably should know.
It takes more than passion. My boyfriend has always preached this unpopular truth, and while it’s hard to hear, I was reminded of that this weekend while doing some research. “Sometimes following your passion is exactly what is holding you back from making money.” This quote jumped out at me, because of its truth. How many times have you had the opportunity to do something but passed because it simply wasn’t your passion? I have, SO many times. The truth is, what you are deeply passionate about may not be popular or profitable.
We wake up and we go to work every single day and we earn a salary, but we are not passionate about it but it’s paying our bills…maybe it’s time for us to reevaluate our obsession with the concept, “follow your passion”. While we all have certain passions, the goal of any entrepreneur and business owner is to make money. While some people are able to successfully turn their passions into multi-million corporations, they are the exception.
So, where do we go from here? The key to success and making money is finding a solution to an outstanding problem and solving it. Does your business solve a problem? Can you solve a problem? No one cares about your passion, people care about their problems.
While my passion doesn’t necessarily cost me money, it does take up valuable time that could be channelled into profitable ventures. The goal is to generate revenue from as many streams as possible but I’m not dropping my baby. Sometimes you need a change of scenery from the things you are not wholly passionate about. Think of your passion projects as your man cave, a way to de-stress.
Now, let’s go make some money!