Have you ever thought about what makes you gravitate to one business or brand over the next? Let me help you out. It’s probably because of the content! You’ve fallen in love with the way they communicate to you via photos, videos, blogs, emails, and social media platforms. I have been creating content for this brand and many other brands for so long that it’s become second nature. Creating engaging content is not easy, but it’s also not hard.
When done right your content will attract the right people who will become a part of your community who will fulfill specific goals like purchasing a product, watching a Youtube video, sharing a campaign and the list goes on and on.
Today I will be sharing a few some of my favourite way to instantly create better content for your brand.
- Plan Your Content Strategy – Waking up and deciding to shoot content today is amazing when you have the free time but realistically it’s not something that you should be doing because you should be intentional and smart with the way you create. Long term content planning is something that you should be thinking about. The first thing that you should do is sit down and think of your goals over the next 3-6 months and think about all of the ways your content can help you to achieve this. Your plan of action should consist of what types of content you need (photo, video, blog posts etc) to create when you would like to serve these and on what platform.
- Create Orginal Content – Original content is and will always be the most valuable investment because it sets you apart from the competition. Original content helps to create your authority, helps to build up your community’s trust, and helps to create those valuable leads. Creating content doesn’t have to be hard, it can be as simple as creating a list for your social media channels or as complex as shooting a social commercial. Find what works and resonate with your audience, plan it, shoot it, edit it, and then push it out to your people. Creating content is one of my favourite parts of everything that I do. I get to use my creativity to create just about anything that I want. Seeing something from the idea stage to the finished product is the greatest feeling.
- Create Value – You are in business because you offer something of value, if not then what’s the point of being in business? Your content should always be valuable, it should always solve a problem. If I create a blog post on ‘How To Find Cheap Flights”, you would find this valuable because I am showing you how to save money on tickets for your next vacation. Just because your content is purposeful doesn’t mean that it should be boring, find your way to make it exciting, fun, and engaging!
Creating content that converts can be quite a task in such saturated marketplaces, but there are always ways for you to create standout material. It really begins and ends with YOU, you are the magic!